The Green Giant Story

Discover the Green Giant’s World

It all started in 1903, when a small canned vegetable company was born in the United States – the Minnesota Valley Canning Company.

The Green Giant made his first appearance in 1925. He was named after a particularly large variety of pea harvested and sold by the company.

Green Giant Story Timeline

Through the years, he evolved into a friendlier—and greener—character, known for presiding over the vege- tables grown in his valley with a deep "Ho, Ho, Ho!". In 1950, he became the iconic symbol for the company, when the Minnesota Valley Company became the Green Giant Company. He arrived in the United Kingdom in 1960, bringing his delicious vegetables with him.

With his famous catch phrase, the Green Giant inspires kids and grown ups alike to eat more vegetables – helping them to achieve their 5-a-day...

Green Giant and Sustainability

The Green Giant wants to bring his tasty vegetable goodness to everybody for generations to come, which is why he grows all his produce as sustainably as possible. From seed to kernel, new ideas and practices are constantly being introduced to keep all the vegetables just the way the Green Giant likes them - Green!

The Green Giant Circle of Goodness illustrates how sustainability is built into every phase of our business from the growing of sweet corn, to our energy-efficient processing plant, to giving back to the community.

Examples

All the fields where Green Giant sweet corn is grown are within 170km of the factory, minimising travel as much as possible.

100% of the corn husks and cobs go back to farmers to be used as cattle food.

All sweet corn and specialities packaging is recyclable: this includes cans, jars, carton trays, labels and shrinkwraps. The cans are made of 56% recycled steel and the jars of 60% recycled glass.

Green Giant Sustainability Diagram

  1. Promoting sustainable agriculture

    Green Giant sweet corn is grown under a strict quality and environmental charter established by France’s ARVALIS - Institut du Végétal.

  2. Conserving Resources

    Since 2008, our Green Giant plant in Seretram, France, has reduced its electricity usage rate by 12 percent, its water usage rate by 5 percent and its solid waste generation rate by 12 percent.

  3. Meeting Environmental Standards

    All of our European plants have earned environmental management ISO 14001 certification, meaning they have met an internationally recognised set of standards that are used to improve their environmental performance.

  4. Maximizing Efficiency

    We recently began shipping 95 percent of our UK-bound goods – including Green Giant vegetables – from France and Spain by sea, which has reduced 2.4 million road miles in bringing these products to market.

  5. Improving Nutrition

    Green Giant has been proactive in promoting the importance of eating more fruits and vegetables, and reducing sodium.

  6. Nourishing Communities

    Employees from our Green Giant plant in Seretram, France, volunteered their free time in 2011 to plant 2,000 pine trees in a local wood that had been hit by a devastating storm.

Our Seed to Plate Story

From the Seed

Green Giant has been growing vegetables for over a century. Sweet corn is at the heart of the Green Giant, and one of his favourite vegetables to grow. Our sweet corn varieties are carefully selected to be juicy, crisp and delicious.

Green Giant Seed To Plate

To the Farm

In the perfect growing conditions of Southwest France, a co-operative of farmers take great pride in caring for the vegetables they grow, and the Giant Valley they grow them in. Years of experience allows us to predict when the sweet corn will reach its optimal stage of ripeness, so it can be harvested when it’s at its best.

Green Giant Seed To Plate

To your Plate

Green Giant sweet corn is picked at the peak of perfection, then packed in less than 24 hours, so it reaches you at its best.

  • Gently steamed in the can
  • 5-a-Day goodness locked in
  • Packed using a vacuum technique to ensure your sweet corn reaches you full of flavour

Green Giant Seed To Plate

Steam Locked Goodness

What does steam locked goodness mean?

The Green Giant carefully steams his sweet corn in the can, so it stays crisp and juicy. 80g of Green Giant sweet corn counts as 1 of your 5 a day – so it really is "steam locked goodness".

Stream Locking Process

Stream Locking Process

How does the steaming process work?

The sweet corn is harvested just as it reaches maturity, then packed within 24 hours. The fresh sweet corn kernels are placed into cans with a very small amount of water, before vacuum-sealing the can. Heat is then applied so that the sweet corn gently steams inside the can. Because it’s steamed, the sweet corn retains its crunchy texture and juicy, delicious taste.

The steaming process has long been used by the Green Giant and is crucial to bringing you a unique and high quality product we are very proud of...

A Timeline of Green Giant History

The Green Giant is proud of his long heritage in growing vegetables. With over 80 years of growing experience, he knows exactly how to bring the best tasting vegetables to you and your family.

1903

The company and brand known as Green Giant™ was founded in Le Sueur, Minnesota, as the Minnesota Valley Canning Company.

1907

The Minnesota Valley Canning Company introduced Early June Peas.

1924

The Minnesota Valley Canning Company introduced Golden Cream-Style Corn.

1925

With the introduction of an unusually large pea, the Green Giant was born.

1928

The Green Giant appeared in advertising.

1929

Green Giant Niblets™ vacuum packed sweet corn was introduced.

1950

The Minnesota Valley Canning Company offcially became the Green Giant Company.

1960

Green Giant arrives in the United Kingdom.

1977

Green Giant opens its factory in Seratram in the south of France, as a source of supply for the European market.

1979

Green Giant merged with The Pillsbury Company.

2001

General Mills acquired The Pillsbury Company and Green Giant.