Green Giant and Sustainability
The Green Giant wants to bring his tasty vegetable
goodness to everybody for generations to come, which
is why he grows all his produce as sustainably as
possible. From seed to kernel, new ideas and practices
are constantly being introduced to keep all the
vegetables just the way the Green Giant likes them -
The Green Giant Circle of Goodness illustrates how
sustainability is built into every phase of our business
from the growing of sweet corn, to our energy-efficient
processing plant, to giving back to the community.
All the fields where Green Giant sweet corn is grown are
within 170km of the factory, minimising travel as much as
100% of the corn husks and cobs go back to farmers to
be used as cattle food.
All sweet corn and specialities packaging is recyclable:
this includes cans, jars, carton trays, labels and
shrinkwraps. The cans are made of 56% recycled steel
and the jars of 60% recycled glass.
Promoting sustainable agriculture
Green Giant sweet corn is grown under a strict
quality and environmental charter established
by France’s ARVALIS - Institut du Végétal.
Since 2008, our Green Giant plant in Seretram,
France, has reduced its electricity usage rate
by 12 percent, its water usage rate by 5
percent and its solid waste generation rate by
Meeting Environmental Standards
All of our European plants have earned
environmental management ISO 14001
certification, meaning they have met an
internationally recognised set of standards
that are used to improve their environmental
We recently began shipping 95 percent of
our UK-bound goods – including Green
Giant vegetables – from France and Spain by
sea, which has reduced 2.4 million road miles
in bringing these products to market.
Green Giant has been proactive in promoting the
importance of eating more fruits and vegetables,
and reducing sodium.
Employees from our Green Giant plant in
Seretram, France, volunteered their free time
in 2011 to plant 2,000 pine trees in a local
wood that had been hit by a devastating
Our Seed to Plate Story
From the Seed
Green Giant has been growing vegetables for over a
century. Sweet corn is at the heart of the Green Giant,
and one of his favourite vegetables to grow. Our
sweet corn varieties are carefully selected to be juicy,
crisp and delicious.
To the Farm
In the perfect growing conditions of Southwest
France, a co-operative of farmers take great pride in
caring for the vegetables they grow, and the Giant
Valley they grow them in. Years of experience allows
us to predict when the sweet corn will reach its
optimal stage of ripeness, so it can be harvested when
it’s at its best.
To your Plate
Green Giant sweet corn is picked at the peak of
perfection, then packed in less than 24 hours, so it
reaches you at its best.
- Gently steamed in the can
- 5-a-Day goodness locked in
- Packed using a vacuum technique to ensure your sweet corn reaches you full of flavour
Steam Locked Goodness
What does steam locked goodness mean?
The Green Giant carefully steams his sweet
corn in the can, so it stays crisp and juicy. 80g
of Green Giant sweet corn counts as 1 of your
5 a day – so it really is "steam locked goodness".
How does the steaming process work?
The sweet corn is harvested just as it reaches
maturity, then packed within 24 hours. The
fresh sweet corn kernels are placed into cans
with a very small amount of water, before
vacuum-sealing the can. Heat is then applied
so that the sweet corn gently steams inside
the can. Because it’s steamed, the sweet corn
retains its crunchy texture and juicy, delicious
The steaming process has long been used by
the Green Giant and is crucial to bringing you
a unique and high quality product we are
very proud of...
A Timeline of Green Giant History
The Green Giant is proud of his long heritage in growing vegetables. With over 80 years of growing
experience, he knows exactly how to bring the best tasting vegetables to you and your family.
The company and brand known as Green Giant™ was founded in Le Sueur, Minnesota, as the Minnesota Valley Canning Company.
The Minnesota Valley Canning Company introduced Early June Peas.
The Minnesota Valley Canning Company introduced Golden Cream-Style Corn.
With the introduction of an unusually large pea, the Green Giant was born.
The Green Giant appeared in advertising.
Green Giant Niblets™ vacuum packed sweet corn was introduced.
The Minnesota Valley Canning Company offcially became the Green Giant Company.
Green Giant arrives in the United Kingdom.
Green Giant opens its factory in Seratram in the south of France, as a source of supply for the European market.
Green Giant merged with The Pillsbury Company.
General Mills acquired The Pillsbury Company and Green Giant.